OUR STORY


 

 “WE’RE NOT ABOUT THE FANCY AND EXCLUSIVE. WE’RE ALL FOR ELEVATING THE EVERYDAY, DEMOCRATIZING  QUALITY PRODUCE AND MAKING IT AVAILABLE AND AFFORDABLE TO ALL.”

 

Tast comes first. Always.

If it’s not delicious, we’re not interested. It’s that simple. At Fino, we only stock products that blow our minds and that we absolutely have to have, so you can rely on hand-selected food that tastes incredible, every single time. We’re not swayed by looks, or brands, or a hefty price tag.  If it doesn’t knock our socks off, you won’t see it from us.

We're all about value. 

The best food doesn’t have to cost a bomb and our team are always on the hunt for epic products at the best prices. We’ve got no time for food snobbery; we’re all about elevating the everyday - and we’re out to prove that ingredients don’t have to be exclusive or expensive to be delicious.

 

We know our stuff.

The Fino team are your trusted experts when it comes to food - constantly on the hunt for something special that will take your dishes to the next level. You can trust us to bring you the absolute best tasting food out there, from the best producers, at the best price. No exceptions.

 

We're awesome to deal with.

At Fino, we do the legwork so you don’t have to. We’re passionate about what we do and you can trust our team to bring you amazing produce, on time, every time.